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One common denominator that connects independent authors is they have a story to tell – or lessons to teach – be it fiction or non-fiction. And, once your book hits the shelves, publishing a book automatically improves your credibility and makes you appear as an expert, appealing to potential clients.

Still, the masses won’t know you exist unless you do some marketing, too. And what better way to market than to use the power of the internet?

Add a virtual book tour to the mix and you’ll create buzz and excitement; However, all this marketing takes as much planning as writing your book, so let’s dive in and plan your virtual book tour.