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Few things demonstrate your expertise on a subject like a book does. That’s why so many coaches, speakers, marketers and others choose to publish books in their niche. But your book isn’t the only tool in your author arsenal.

If you publish on Amazon, whether as a Kindle author, KDP author, or with a traditional publishing house, you are entitled to an “Author Page.” Yet many authors simply don’t take the time to make the most out of their author page, and they’re missing out—not only on an opportunity to make a great impression, but on the chance to earn more money as well.